As a self-employed illustrator, I have to continually market my work. One of the ways I do that is to come up with creative ways to show people my paper sculptures, which is a medium and style that is a little unconventional. I want to convey to people quickly that it is something different and exciting and explain to someone in a visual way what my illustrations are. I also want to demonstrate to a potential client how I can solve a project and what medium I use to illustrate it.
This whole process of coming up with marketing materials is similar to being in college, and being assigned your next project by an art teacher. Except now, you come up with your own assignments for your marketing and advertising needs and figure out the goal, the problem that needs solving and the parameters you have to stay within.
So, with this marketing assignment, I want to use the final image on all of my social media sites and also on a postcard to market my paper sculpture illustration business to art directors. The problem is, how can I quickly portray my paper sculpture medium and my process to someone unfamiliar with my work? How can I demonstrate that I can help solve a publication’s needs?
My concept was to create a one-word sign appropriately titled PAPER. I could show a progression beginning with a simple, plain white piece of paper and end up with a fully illustrated 3D paper sculptured letter. Using just one word will quickly explain my process visually and I will also be able to show different ways of visually and graphically communicating a solution to a publication’s message using my medium, paper sculpture.